Branding creates a distinct identity for a business in the minds of your target audience and the general population.

Here are the advantages of branding:

1. Customer Recognition: In the world of ads, when a customer recognizes a brand’s color, theme, logo, etc. they are more likely to choose that product over all others. This is because they are already familiar with your brand and what it stands for. From something simple and minimalistic to something wild and eye-popping, a good brand will always be recognized in a sea of others.

2. Customer Loyalty: Once a customer begins to recognize and buy a product or a service, good branding will keep them coming back for more. A good company with great products combined with effective branding hits all the right notes with customers. 

3. Credibility: Every customer has their trust issues whenever it comes to trying a new product or service, However, a strong brand can help you set yourself apart as a well-established business with strong values that customers can resonate with.

4. Improve Company Values: If your brand has a personality, it is easier for people to relate to your company’s values and motives. When people relate to your company values, they are more likely to want to do business with you. Take Toms’ shoes, for instance.

5. Brand Equity: One of the most important benefits of branding is that it helps to promote new products and services. If people are loyal to a brand, they are automatically interested in whatever new the brand has to offer.