Write two differences between advertising and personal selling.

Question

Following are the difference between advertising and personal selling:BasisAdvertisingPersonal SellingFormThese are Pers...

Accepted Answer

Following are the difference between advertising and personal selling:BasisAdvertisingPersonal SellingFormThese are Pers...

Basis	Advertising	Personal Selling
Form	These are Personal.	These are impersonal.
Message	These are uniformity of message which means that the message is the same for the entire customer.	This message has no uniformity which means it can be changed keeping in view the behavior of the customer.
Flexibility	It lacks flexibility.	It is completely flexible.
Cost	It is relatively less costly method.	These are a most costly method.