Which marketing philosophy give a more importance to 'Consumer Welfare' instead of Consumer Satisfaction'?

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Latest Answer: 1 month ago
In: Commerce

Which marketing philosophy give a more importance to 'Consumer Welfare' instead of Consumer Satisfaction'?

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1 Answers

Answered By Nikita Chetry
Answer: 1 month ago

The Societal Marketing Concept prioritizes consumer welfare over mere satisfaction by balancing customer needs, company profits, and societal well-being. It integrates social and ethical consideration... Read More

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