The "weightless economy" refers to an economic system where value is derived from intangible assets like information, knowledge, and services, rather than physical goods. It highlights the growing importance of intellectual property, software, and digital content.

Key Characteristics:

• Intangible Focus: Focuses on assets like software, entertainment, and intellectual property.

• Information-Based: Relies on the creation and use of data and knowledge.

• High Scalability: Intangible products can be easily scaled with minimal cost.

• Global Reach: Digital technologies enable global trade and connectivity.

• Innovation-Driven: Fueled by rapid technological advancements.

Examples:

• Software Development: Companies like Microsoft and Apple produce software with minimal distribution costs.

• Online Entertainment: Streaming services like Netflix and Spotify offer global access with low marginal costs.

• Consulting Services: Legal, financial, and consulting services contribute to this economy.

• Intellectual Property: Patents, trademarks, and copyrights are valuable assets.

Impact:

• Economic Growth: Drives innovation and job creation.

• Changing Workforce: Demands skills in tech and digital marketing.

• Shifting Business Models: Traditional businesses must adapt to digital models.

• Global Competitiveness: Countries embracing this economy gain a competitive edge.