What is publicity? Distinguish between advertising and publicity.

Question

The activity of providing information about an entity, i.e. a product, an individual or a company to make it popular is...

Accepted Answer

The activity of providing information about an entity, i.e. a product, an individual or a company to make it popular is...

Basis	Advertising	Publicity
Given by	It is done by company and its representative.	It is done by third party.
Cost	It is a paid form of communication.	It is unpaid form of communication.
Credibility and reliability	Credibility and reliability is more as compared to publicity.	Credibility and reliability is less.
Control	There is complete control over advertisement.	There is no control over publicity.