A technical definition of advertising media is 'the medium through which an advertisement is delivered to a target audience for the purpose of marketing, promotion, and selling goods and services. ' The term advertising media refers to all media used for advertising purposes or advertising support.By increasing brand popularity and customer demand, advertising directly contributes to higher sales and revenue for businesses.

The different types of electronic media used for advertisement are discussed below:

(i) Radio advertising: In radio there are short breaks during transmission of any programme which is filled by advertisements of products and services. There are members of popular programmes sponsored by advertisers, on radio in which advertisements are given at regular intervals.

(ii) Television Advertising: TV has the most effective impact as it appeals to both eye and the ear. Products can be shown, their uses can be demonstrated and their utilities can be told over television. Just like radio, advertisements are shown in TV during short breaks and there are also sponsored programmes by advertisers.

(iii) Internet Advertising: Through the internet you can go to the website of any manufacturer or service provider and gather information. Sometimes when you do not have website addresses you take help of search engines or portals. In almost all the search engines or portals different manufactures or service providers advertise their products.