Segmentation is classified are:
(i) Volume Segmentation: Consumers are classified as light, medium, and heavy users of the product. At times, 80% of the product is sold to only 20% of the people. Sellers wish to produce the products which the heavy users most and everyone tends to do that. At the same time non-user has two users – those who do not use the products and those who wish to use their product, where some changes from non-user to user which the sellers should notIgnore it.
(ii) Product – Space Segmentation: It is when a company or business changes its product slightly so that it appeals to satisfy the needs of a different group of customers. It is simply finding new variations under a brand which helps in boosting the profit of the company. Car manufactures are the best example of product space segmentation where different Models with slight differences tend to increase the sale of cars.
(iii) Benefit Segmentation: Even with all the market segmentation factors, customer behaviour depends on how he gets the benefits which he is in need now. It differs from user to user and product to product as it is stated above. If you take toothpaste as an example, one needs whitening and another needs freshness which falls under the benefits of the two users but the product is the same.