How can marketing be distinguished from selling?

Question

Difference between selling &amp; marketing concept:SellingMarketingSelling starts with the seller &amp; the needs of the...

Accepted Answer

Difference between selling &amp; marketing concept:SellingMarketingSelling starts with the seller &amp; the needs of the...

Selling	Marketing
Selling starts with the seller & the needs of the seller.	Marketing starts with the buyer & needs of buyer
Seeks to quickly convert products into cash.	Seeks to convert customer ‘needs’ into products.
Seller is the centre of business universe.	Buyer is the centre of the business universe
Views Business as a goods producing process.	Views businesses as a customer satisfying process.
Seller preference determines the formulation of marketing mix.	Buyer determines the shape marketing mix should take.
Selling is product oriented.	Marketing is customer oriented.
Seller’s motives dominate marketing communication.	Marketing communication is looked upon as a tool for communicating the benefits / satisfactions provided by the product.