The essential objective of economic business are as follows: 

(i) Creation of customers: A business unit cannot survive unless there are customers to buy the products and services. Again a businessman can earn profits only when he/she provides quality goods and services at a reasonable price. For this it needs to attract more customers for its existing as well as new products. This is achieved with the help of various marketing activities.

(ii) Continuous innovations: Business is highly dynamic and an enterprise can continue to be successful only by adopting itself to change in its environment. Innovation means changes, which bring about improvement in products. process of production and distribution of goods. Reduction in cost and increase in sales gives more profit to the businessman. Use of power- looms in place of handlooms, use of tractors in place of hand implements in farms etc. are the results of innovation.

(iii) Best possible use of resources: As you know, to run any business you must have sufficient capital or funds. The amount of capital may be used to buy machinery and raw materials, to employ men and have cash to meet day-to-day expenses. Thus, business activities require various resources like men. materials. money and machines. This objective can be achieved by employing efficient workers, making full use of machines and minimising wastage of raw materials.