Sales promotions increase customer acquisition by offering them discounts, free products, free trials, and more. Many potential buyers are willing to try something for a lesser price, and if they like the product they become part of your company's loyal base.Free-samples are distributed to attract consumers to try out a new product and thereby create new customers. Some businessmen distribute samples among selected persons in order to popularise the product.In Price-off-offer products are sold at a price lower than the original price. ‘Rs. 2 off on purchase of a lifebuoy soap, Rs. 15 off on a pack of 250 grams of Taj Mahal tea, Rs. 1000 off on cooler’ etc. This type of scheme is designed to boost up sales in off-season and sometimes while introducing a new product in the market. It’s another tool or technique like coupons. The holder of the coupon gets the product at a discount. Fairs and exhibitions may be organised at local, regional, national or international level to introduce new products.In case of some specific products trading stamps are distributed among the customers according to the value of their purchase. And to induce the customer to buy a particular product ‘scratch and win’ scheme is also offered. Under this scheme a customer scratches a specific marked area on the package of the product and gets the benefit according to the message written there. Money Back offer under this scheme customers are given assurance that full value of the product will be returned to them if they are not satisfied after using the product. This creates confidence among the customers with regard to the quality of the product. This technique is particularly useful while introducing new products in the market. Thus tools or techniques help in promoting sales.