Radio, television, internet, telephone etc. are some of the electronic mass media. Although radio and television are quite old as means of communication, it was reborn with the emergence of satellite radio and television. The staggering growth of private satellite television has been one of the defining developments of contemporary India.
On the other hand, the advent of privately owned FM radio stations in 2002 promoted entertainment programs on the radio. Privately run radio stations sought to provide entertainment by broadcasting popular music to attract audiences. Along with privately owned radio stations, we have also seen the growth of community owned radio stations.
Radio and TV, a part of the Internet, mobile phones etc. are some of the important electronic means of communication.
By 1999, the telecom landscape in India had changed drastically. By 2006, India became the largest mobile phone user. Mobile phones help people stay in touch with their family and friends. Most ads for mobile services depicted mothers talking to their sons and daughters or grandparents to their grandchildren. The mobile became so popular among the students that they wrote a letter to the President of India opposing the decision to ban mobiles in the university campus.