Negative aspect of impact of Television:
(i) In spite of all these, there are few areas where the influence of television is not positive. It is found that the naked exposures to sensuality, the criminal items and unfair bossism by anti-social elements of society exercise the most adverse impact on children in particular and the youths in general. Many of the scenes and themes shown on TV in films, serials, advertisements, interviews etc. often run down the values and ideals, and cultural themes, for which our traditional national culture stood. But it dehumanizes the viewers by naked exposure to sensuality, criminality, militancy, unfairness and several other negative aspects of it.
(ii) The sheer amount of time spent watching TV by the children is often too large. Thus they have a negative impact in terms of their studies, socialization and participation in other entertainment activities.
(iii) In our present day society, with an increasing wave of crime and violence we are beginning to look at the relationship between television programmes and cultural values more clearly. In a recent study of T.V. programmes, in three metros of India, the following results were found.
(iv) Out of 3500 children, 79 percent prefer to watch Cartoon Network as entertainment rather than any educational programme; 11% prefer National Geography channel, only 8 percent prefer family serials and 2 percent have no specification for any programme.
(v) A maximum number of children prefer cartoon networks as the main channel of entertainment. It is now time to telecast Indian cultural values through cartoon channels. Epics like Ramayana, Mahabharata, Bhagvat Geeta and stories of Panchatantra should come up in cartoon channels. Stories with strong historical background like that of Tipu Sultan, Shivajee and Bhagat Singh should reach children through entertainment channels. Television is becoming increasingly important as an Institution for socialising the younger members of Indian society. The role of TV in moulding their minds and teaching them Indian values and Indian way of life is growing at a startling rate.
