Five factors that led to Congress's decline:

Factor number 1- HR crisis: Their number one problem is talent management or the problem of losing all their big names. Ghulam Nabi Azad, Jyotiraditya Scindia, Sushmita Dev, Jiten Prasada, RPN Singh, Kuldeep Bishnoi, and Kapil Sibal are just some of the people who just felt that Congress didn't have any future for them or felt neglected. In most of the cases, like in Azad's, the Congress dismissed the exit as that of someone who had limited influence.

Factor number 2- Leadership issue: One of the people who quit recently is Haryana leader Kuldeep Bishnoi. After quitting, he told reporters that he kept waiting for Rahul Gandhi to give him a call. However, it's interesting to note why he was expecting Rahul to solve the problem when Sonia Gandhi is the boss. It would be unthinkable to imagine this being a grey area for any other party but here's why it is.

Factor number 3- Lack of modern tools, methods: Our reporting revealed a great example of this- election strategist Prashant Kishor told the party that in the last general elections, the Congress gave tickets to 170 odd people who had lost elections three times already! Basically, they were candidates who the voters didn't want. 

Factor number 4- Communication & messaging: Communication is key for any political party because as we know, politics is all about perception. In Congress, Communication gets a poor C. Let me illustrate with the story of how Congress handled the controversy created by a video of Rahul Gandhi emerging on Eid when he was travelling abroad this year.

Factor number 5- Funding: The final reason for the party's decline is funding. Simply put, the Congress has no money and you need money to give you the resources to fight elections.