Personal selling refers to the presentation of goods and services before the customers and convincing or persuading them to buy the products or services. For example, you can find such salespersons in jewellery stores, consumer goods stores, saree houses, etc. 

Importance of Personal selling from customer’s point of view: 

(i) Personal selling provides an opportunity to the consumers to know about new products introduced in the market. Thus, it informs and educates the consumers about new products. 

(ii) It is because of personal selling that customers come to know about the use of new products in the market. The sellers demonstrate the product before the prospective buyers and explain the use and utility of the products. 

(iii) Personal selling also guides customers in selecting goods best suited to their requirements and tastes as it involves face-to-face communication. 

(iv) Personal selling gives an opportunity to the customers to put forward their complaints and difficulties in using the product and get the solution immediately.

Importance of personal selling from the manufacturer's point of view:

(i) It creates demand for products both new as well as existing ones. 

(ii) It creates new customers and thus helps in expanding the market for the product. 

(iii) It leads to product improvement. While selling personally the seller gets acquainted with the choice and demands of customers and makes suggestions accordingly to the manufacturer.