A product or service's distribution is a collection of procedures and organisations that make the product or service available to the final user. It refers to the movement of goods and services from the producer to the consumer. In fact,

These characteristics have aided in the establishment of specialised distribution channels for tourism products and services. 

Certain critical characteristics of tourism distribution have been identified by Chris Cooper eta1:

(a) There isn't even a physical thing being supplied.' Only hints about the goods are provided through persuasion."

(b) The method of distribution, the method of sale, and the setting in which the transaction is made all become part of the tourist experience."

(c) In terms of distribution channels and direct delivery to clients, travel agents control the system by making their own decisions about what to display and recommend to customers, while producers play a crucial role in persuasive communication. 

There are also other types of distribution requirements. For example, no reservations are necessary for museums and monuments, but waiting is employed as a technique of allocating the available supply. In the case of railroads or aircraft, on the other hand, bookings are made in advance due to high demand or to assure that one receives a seat. Depending on the nature of the service product, the advance distribution procedure can take anywhere from 2 hours to 2 years or even longer. Intermediaries or middlemen, often known as the distribution channel, facilitate and manage the flow of goods. Bucklin described the distribution channel as "a group of institutions that conducts all of the operations (functions) used to move a product and its title from production to consumption" as early as 1966. Over time, service providers have felt compelled to solve the problem of making their products and services available to their target markets.